Tim Cook at Apple: “This is the most focused company I know of, am aware of, or have any knowledge of… We say no to good ideas every day.” Cook then pointed out to analysts that every single product the company makes would fit on the single conference table in front of him. “And we had revenue last year of $40 billion.” (courtesy Seth Godin)
One of Apple’s primary reputations is simplicity. At first glance, this quote seems to support the notion that “less is more.” And maybe it does. But notice his assessment of the company is “focused.” Cook (Apple’s new CEO & Auburn University Alum) implies that saying “no” to good opportunities frees them up for the best opportunities. It allows them to focus their efforts on what they do best, not everything they can do.
As members of the Lord’s church, while we’re expected to do as much good possible, we’re not expected to do everything possible. Several times in the New Testament Paul develops the connection between the church and the body of Christ. The most developed of these passages is in 1 Corinthians 12:4-31. In the immediate context, he’s discussing the church’s use of spiritual gifts. But the main principle in the heart of the passage is for everyone to do his/her part. It’s a glaring temptation to try to be well-rounded and raise our children to be well-rounded. Doing so to the detriment of our strengths causes the whole body to suffer.
Isolate what you do well. Give it and your life fully to the Lord and His work. And don’t feel guilty for not doing something that is someone else’s strength.
